Sparkloft Media set out to build curiosity and drive tourism for Santa Barbara, California through their video campaign Celebrate the Unexpected. By following two intergenerational duos through glamping trips, sailboat rides and llama cameos, the series repositioned the surf city as a place full of surprises beyond the usual coastal postcard. The series racked up over 5.8 million views and 40,000 visits to the destination’s site. See why their team won a w3 Gold Award last year for Marketing: Video Campaign.